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Industry Intel

Interview with Sheila McKenna, Founder of Kett Cosmetics Cruelty Free Vegan Makeup

Tell us a bit about yourself and what prompted you to create Kett Cosmetics I am a native New Yorker, art school drop out, wife and mother of two, from a creative family of 7.  My dad was an award-winning photographer and as a small child I would spend hours with him shooting and developing film. That early exposure to the nuances of contrast and tone has served me well as a makeup artist. I…

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The Makeup Show NYC Wrap Up!

The Makeup Show NYC, our hometown show, is one of the highlights of the year for the Kett Krew. The show is the largest pro focused beauty event in the US where artists of all levels from around the world join together for two action packed days in May chock full of demonstrations, discussions, education, inspiration and kit stocking of Indie and Pro brands! We always look forward to catching up with our family of…

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PETA Approved and Certified by Leaping Bunny!

      Kett Cosmetics has been awarded PETA’s Beauty Without Bunnies Certification and Approval by the Leaping Bunny Program, reassuring fans that our products are made with #KettLOVE and never tested on animals. In addition, Kett is EU Approved and recognized by Breast Cancer Action for adhering to the highest level of compliance for cosmetics manufacturing regulations. “Since launching in 2000, it has been our mission to develop innovative, performance driven formulations of the…

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The Makeup Show NYC Wrap Up

The Makeup Show NYC took place in early May, drawing together makeup artists and their favorite pro brands for two days of kit stocking, education and inspiration. Kett Cosmetics occupied prime real estate at the show anchoring a triple booth with Muse Beauty Pro. The newest additions to the line, Kett Fixx Powder Foundations and the adorable Mini Jett, drew much attention and the large space allowed artists to snap up many of their favorite…

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The iArtist Forum and Makeup Shop SF Wrap Up and more….

Lots of exciting things going on in the Pro Makeup World! Sheila McKenna, founder of Kett Cosmetics, recently returned from the iArtist Makeup Forum and Makeup Shop in San Francisco. The week kicked off with a LIVE Instagram Trend Show hosted by Alphonse Wiebelt of Muse Beauty Pro and beauty influencer Stephanie Nicole of the wildly popular YouTube channel SF Steph. The LIVE show featured runway beauty trends from Fashion Week recreated by artists James…

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