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The iArtist Forum and Makeup Shop SF Wrap Up and more….

Lots of exciting things going on in the Pro Makeup World!

Sheila McKenna, founder of Kett Cosmetics, recently returned from the iArtist Makeup Forum and Makeup Shop in San Francisco. The week kicked off with a LIVE Instagram Trend Show hosted by Alphonse Wiebelt of Muse Beauty Pro and beauty influencer Stephanie Nicole of the wildly popular YouTube channel SF Steph. The LIVE show featured runway beauty trends from Fashion Week recreated by artists James Vincent, Jackie VanRiet and Sheila McKenna.

The Makeup Show’s James Vincent recreated the graphic liner looks seen on Versace, Marc Jacobs and Fendi. Muse Beauty Pro’s National Educator Jackie VanRiet recreated the warm peach and gold eye as seen on Alexander Wang and Sheila recreated the beautiful skin and perfect red lips seen at Dolce & Gabbana, Chanel and Brandon Maxwell.

Live Trend Show at Muse Beauty e

In addition, Sheila treated Stephanie and her Mom to a private airbrush lesson so they could experience firsthand how easy it is to use an airbrush and Kett Hydro Foundation to create the same flawless, camera-ready skin.

Sheila McKenna & SF Steph

Sheila McKenna, SF Steph and her Mom Teri after a private airbrush makeup lesson by Sheila at Muse Beauty Pro.


The iArtist Forum ran from March 21st through the 23rd and featured immersive and interactive educational sessions led by top industry artists and beauty brand entrepreneurs. Topics touched on working with color and texture, lighting and photography and social media and branding. In fact, Sheila was a featured panelist along with Eric Kaiser of Glamcor and Madison Mallardi of Limelight by Alcone for “Beauty Branding, The I Statement” moderated by Danessa Myricks.

Exciting news! Kett Cosmetics launched our much anticipated Fixx Powder Foundations at The Makeup Shop SF which followed on the 24th and 25th and featured premium pro brands as well as seminars and hands-on workshops.


Kett Fixx Powder Foundation in 12 global shades.


Kett Cosmetics Booth at The Makeup Show

Kett Booth featuring the beautiful Alex Kimikoo wearing N4 Fixx Powder Foundation. Makeup by Alphonse Wiebelt.


In addition to circulating at the Kett Booth for meet and greet, Sheila enjoyed prepping the models for the “Makeup for Photography” workshop led by friend and colleague, the talented Fidel Gonzalez. On top of that, she led the Kett Cosmetics Tattoo Cover demonstration on Sunday!

Makeup by Fidel Gonzalez at The Makeup Show SanFrancisco

Image from Fidel’s “Makeup for Photography” workshop at The Makeup Shop SF. Airbrushed skin by Sheila McKenna using Kett Hydro White and Kett Hydro Metal in Stardust.


A stellar week indeed!